Toyota’s New GenAI Tool Is Transforming Vehicle Design

The technology can factor in any measure that can be inferred from the image itself—including drag. In fact, drag can be inferred because shapes have particular drag coefficients that the AI can measure. Other factors that affect ride handling, such as wheelbase and ride height, can also be optimized by the AI.


A Toyota designer tests the new AI technique at XD, Toyota North America’s Experimental Design Studio. Image: Toyota

Toyota’s generative AI tool also creates digital prototypes of vehicles, which are put through simulated real-world tests, enabling engineers to identify potential flaws early in the development process and avoid potentially costly flaws during production.

The tool is currently being used for vehicle handling characteristics such as drag, ride height, chassis position, and structural integrity. Balachandran’s team is working with its partners across Toyota’s network to enable designers to incorporate the technique into their own workflows.

His team focused on ways the AI could assist designers by helping them focus on the parts of their job where they could apply their creativity to the fullest. They discovered that multiple iterations between the designers and engineers posed a significant challenge because it took them away from the creative process where they could add the most value—and that they enjoyed the most.

By the time the vehicle design goes to the engineering team, some of the job has already been done. “Reducing these iterations allows for faster vehicle design processes as well as improved efficiency for the design and engineering teams,” says Balachandran.

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TRI recently shared a GenAI process that could overcome those limitations to assist vehicle designers. These designers can already use publicly available, text-to-image generative AI tools as an early step in their creative process. But TRI’s new technique combines early design sketches and engineering constraints in the process. This reconciles design ideas with engineering constraints early in the process and results in fewer iterations to reach the final design.

It strikes a balance between amplifying the designers’ capabilities and the engineers’ constraints. “We spent a lot of time working with designers to understand their pain points so that we can develop techniques that added value to them,” says Balachandran.

“Generative AI tools are often used as inspiration for designers but can’t handle the complex engineering and safety considerations that go into actual car design,” says Avinash Balachandran, director of the Human Interactive Driving (HID) division at the Toyota Research Institute (TRI). TRI is a division that focuses on incorporating next-generation technologies into the automaker’s manufacturing processes.

Published: Monday, October 23, 2023 – 12:02

Much of the time, proprietary automotive innovation is kept under lock and key as a critical competitive advantage. But recently, Toyota has shared the development of a new tool that enables designers and engineers to collaborate more efficiently and easily.

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“We’re leveraging generative AI tools that are trained on thousands of other images of vehicles,” says Balachandran. “Part of the power of these tools is that they can use the knowledge gleaned from this corpus of data to help a designer explore this subjective space and push themselves creatively.”

Adding those engineering constraints to the generative AI model allows the user to set limitations on the AI’s generative designs, requiring it to apply those constraints to the design. As a result, the generated design will account for factors that improve performance, safety, and reliability while satisfying the designers’ specific needs.

“To overcome these limitations, we built an AI model that can incorporate precise engineering constraints—like minimizing aerodynamic drag—to maximize the performance of these potential cars,” says Balachandran. “This will cut down on the number of iterations considerably and allow designers and engineers to work more closely and quickly.”

It’s no secret the automotive sector is racing to find ways of tapping the potential of generative artificial intelligence (GenAI) to design and build the next generation of vehicles. This technology has promise, from redefining manufacturing processes to helping carmakers design smarter, safer, and more efficient vehicles.

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Published Sept. 26, 2023, on engineering.com.