Morehouse Launches Updated MURA Chatbot

MURA has been carefully developed to be as accurate and precise as possible while retaining its conversational tone. Even if visitors aren’t precise in their questions, they’ll get a clear response and links to verified answer resources on the Morehouse site. 


Companies worldwide rely on Morehouse for accuracy and speed. The company turns around equipment in 7–10 business days so customers can return to work quickly and save money.

(Morehouse Instrument Co.: York, PA) — Morehouse Instrument Co., a trusted and accredited provider of force and torque measurement services for more than 100 years, has launched an updated website chatbot feature, MURA 2.0 (Measurement Uncertainty Resource Assistant).

MURA was designed to help visitors to the company’s website ( make better measurements by answering difficult questions quickly. It’s extremely simple to use—all visitors need to do is ask! Click the orange MURA icon at the website’s bottom right corner to access it. 

The updated version is a comprehensive resource for force metrology questions. MURA can now scan more than 15 million characters from Morehouse publications, web pages, and other technical documents. The MURA chatbot opens the first time a visitor is on the site. It can also search the entire site and email the results. Another new feature is a built-in option to email the Morehouse team if more information is needed. 

Morehouse provides force and torque measurement products and services worldwide.