The European Union’s New Ecodesign for Sustainable Products Regulation

The European Consumer Organization, BEUC, welcomed the agreement, with Director General Monique Goyens saying, “These new rules will finally make longer-lasting and resource-efficient products the new normal. This is great news as consumer organizations have been flagging over the years countless complaints of short-lived phones, TV screens, and many other products most of us own.”

Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types.

Our PROMISE: Quality Digest only displays static ads that never overlay or cover up content. They never get in your way. They are there for you to read, or not.

The European Parliament and the Council will now proceed to formally adopt the regulation, which will enter into force 20 days after it has been published in the EU’s Official Journal.

So please consider turning off your ad blocker for our site.

Thanks to the new regulation, companies will have to take measures to prevent the practice of destroying unsold consumer products. The destruction of unsold textiles and footwear in particular will be banned completely (with “derogations for small companies and a transition period for medium-sized ones”). This ban could extend into other sectors as well if needed.

“The first element that makes a product green is the brain that designs it,” Spanish Minister of Industry and Tourism, Jordi Hereu, says. “With the agreement reached today, we want to make sure that all the sustainable dimensions of product manufacturing are taken into consideration from the very first stage of its conception.”

However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads.

The European Parliament and the Council of the European Union reached a provisional agreement last month on the Ecodesign for Sustainable Products Regulation.

Published Dec. 6, 2023, by Impakter.

The new regulation, as the EU writes, will “help make sustainable products the new norm in the EU” by making them “last longer, use energy and resources more efficiently, be easier to repair and recycle, contain fewer substances of concern, and include more recycled content.”

One focus of the new EU Ecodesign regulation is on product durability, reusability, upgradability, and repairability. This shift will not only extend product life span but also contribute to reducing the environmental effects of manufacturing and disposal.

Published: Tuesday, January 2, 2024 – 12:02


The European Union’s New Ecodesign for Sustainable Products Regulation

Focus on product durability, reusability, upgradability, and repairability

Products like textiles, furniture, iron, steel, aluminum, tires, paints, lubricants, and chemicals, as well as energy-related products and electronics, will be given priority.

The legislation builds upon the existing Ecodesign Directive, which has driven improved energy efficiency in EU products for almost two decades. In 2021 alone, the EU’s ecodesign measures saved 120 billion euros in energy expenditure for the bloc’s consumers and resulted in the products using 10% less energy per year.

Once enacted, the regulation will set the stage for a comprehensive working plan and establish the targeted products to lay the groundwork for a more sustainable future.

Quality Digest


Large companies will also be required to disclose the number of unsold consumer products they discard annually, which the EU expects will “strongly disincentivize businesses from engaging in this practice.”

Importantly, the new requirements “go beyond energy efficiency and aim to boost circularity.” This includes addressing the presence of chemical substances inhibiting reuse and recycling, promoting energy and resource efficiency, increasing recycled content, and reducing carbon and environmental footprints.