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“The first element that makes a product green is the brain that designs it,” Spanish Minister of Industry and Tourism, Jordi Hereu, says. “With the agreement reached today, we want to make sure that all the sustainable dimensions of product manufacturing are taken into consideration from the very first stage of its conception.”
The new regulation, as the EU writes, will “help make sustainable products the new norm in the EU” by making them “last longer, use energy and resources more efficiently, be easier to repair and recycle, contain fewer substances of concern, and include more recycled content.”
Large companies will also be required to disclose the number of unsold consumer products they discard annually, which the EU expects will “strongly disincentivize businesses from engaging in this practice.”
Once enacted, the regulation will set the stage for a comprehensive working plan and establish the targeted products to lay the groundwork for a more sustainable future.
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One focus of the new EU Ecodesign regulation is on product durability, reusability, upgradability, and repairability. This shift will not only extend product life span but also contribute to reducing the environmental effects of manufacturing and disposal.
The European Consumer Organization, BEUC, welcomed the agreement, with Director General Monique Goyens saying, “These new rules will finally make longer-lasting and resource-efficient products the new normal. This is great news as consumer organizations have been flagging over the years countless complaints of short-lived phones, TV screens, and many other products most of us own.”
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