It’s frustrating for customers to be told that a coveted mobile phone is out of stock, or worse, be bumped off an overbooked flight. Disgruntled consumers could turn to rival products or hurt the business’s reputation with negative reviews. But holding excess stock to avoid disappointing customers isn’t a solution because it also incurs costs in the form of storage, spoilage, or working capital requirements.
Until the past decade, the question of which approach was better would have been moot because information pooling simply wasn’t viable for most businesses. But this has changed with the emergence and proliferation of information technologies such as cloud computing and transportation technologies, including connected autonomous vehicles and drones.
Meanwhile, we also investigated the problem of dividing a set of locations into pooling groups of given sizes. We found that locations should be divided based on demand variability. In other words, locations that experience high demand volatility should be pooled with other locations of high demand volatility to achieve lower expected total cost.
A viable alternative
Operations
Pooling Risks: Is Transshipment More Cost-Effective Than Hubs?
Drones, self-driving vehicles, and other technologies have made shipping stock between locations a viable alternative
The bottom line: In an age of clouds and drones, decentralization is a viable alternative to centralization—and that’s before factoring in the advantages of risk mitigation.
Yet past research—most of which was on physical pooling—typically assumed that the above additional per-unit costs were negligible for physical pooling. Information pooling, on the other hand, was commonly presumed to incur per-unit costs on top of transshipment costs.
Photo credit: Kazem Hussein on Unsplash
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Companies have long tried to mitigate the cost-service trade-off through risk pooling. The practice comes in various guises, including merging inventories of different stores in a single location, code-sharing (for airlines), and lateral transshipments, which essentially entails moving goods from a well-stocked location to another that is struggling to meet demand.
As a business grows, which approach is the best? Broadly speaking, risk pooling falls into two categories: physical and information pooling. Physical pooling involves moving goods to a centralized stocking location (or shared containers and seats, in the case of shipping and airline companies). Information pooling, or transshipment, depends on inventories being visible across all stocking locations rather than physically consolidated in a single location. During the Covid-19 pandemic, for instance, transshipment helped overcome ventilator and vaccine shortages in some countries.
That’s not all. Pooling may also lead to higher insurance premiums and higher carbon emissions. Each unit may also incur additional transportation costs and the cost of not satisfying demand off-the-shelf, possibly driven by the loss of goodwill.
Published: Thursday, September 14, 2023 – 12:02